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News & Updates
Keep up with the WPUSA Brand Products and Services you trust and rely on for your business; gadgets and experiences that fit your lifestyle; and super cool safety products and innovations to keep you and loved ones out of harm's way.
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Kickstart Your Business This New Year with Essential Policies and Procedures
Starting a new year offers a fresh opportunity to set your business up for success. One of the most effective ways to do this is by establishing clear policies and procedures before customers raise questions or concerns. Having your availability hours, store hours, communication methods, refund policies, and cancellation rules in place creates a smooth experience for both your team and your customers. It also protects your business from misunderstandings and lost revenue.
Lena S.
Jan 8


Now Testing for the Innovative Soap Saver Press™ - Help Us Revolutionize Soap Recycling
Soap slivers are a common household waste. Those tiny leftover pieces of soap that are too small to use often end up in the trash. What if there was a way to give those soap bits a second life? We are excited to introduce the Soap Saver Press, a new product designed to recycle, reuse, and upcycle soap slivers into fresh, usable bars. Right now, we are looking for a small group of testers to try out our prototype and share honest feedback.
Lena S.
Jan 6


Practical Personal Safety Strategies: Tips You Can Use Every Day
Personal Safety isn’t just about locking your doors or avoiding dark alleys. It’s a mindset.
Lena S.
Jan 6


Introducing the Strength & Sparkle Foundation
The Strength & Sparkle Foundation was created to formalize the work we’ve already been doing—showing up for women, women veterans, and families in real, tangible ways. What started as community-driven giving through personal effort has now grown into a nonprofit foundation built for sustainability, collaboration, and deeper impact.
Lena S.
Jan 2


Personal Safety for Hikers: What’s on the Market, Where the Gaps Are, and Why an Infrared “Signal Crayon” Could Be a Game-Changer
Most people don’t head out on a hike thinking, “Today feels like a rescue situation.”They’re thinking fresh air, quiet, maybe a little sweat, maybe a view.
And that’s exactly why personal safety for hikers deserves more honest conversation.
Because when something does go wrong on the trail, it’s rarely dramatic at first. It’s subtle. A wrong turn. A twisted ankle. Weather that shifts faster than expected. A phone battery that drains just a little quicker in the cold.
Lena S.
Dec 30, 2025


The Great Scone Debate: Sweet vs. Savory
Sweet scones are perfect for traditional afternoon teas, especially when paired with a robust black tea like Earl Grey or Assam. They're also ideal for brunches or as a delightful mid-morning treat.
Savory scones are excellent for morning teas, brunches, or as accompaniments to soups and salads. They're also a hit at more contemporary or themed tea parties.
Why choose between sweet and savory when you can offer both?
Lena S.
Dec 30, 2025


Small Business, Big Impact: The Power of Professional Communication and Business Etiquette
In today's business playing field, the significance of etiquette is immense, particularly for small businesses. These businesses rely on each interaction to form a connection, making first impressions critical. A single misstep can result in negative reviews and lost customers. In this blog post, we explore key elements of business etiquette and communication that can help ANY small business thrive and create strong relationships with their customers.
Lena S.
Dec 30, 2025
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