WPUSA Brands was created in response to everyday frustrations, overlooked needs, and the countless small problems people encounter in their daily lives. Too many useful solutions didn’t exist—so new ones had to be invented. Over time, this mission led to the development of a diverse portfolio of products, programs, and experiential brands designed to help individuals become more successful, more confident, and safer in their environments. Each offering is built with intention, creativity, and real-world practicality, transforming common challenges into innovative solutions.
 

Founded in 2021 by Veteran Entrepreneur, Helena "Lena" Speights, WPUSA Brands operates across three distinct divisions: the Lifestyle Brands Division, featuring experiences and products like the Hats & Heels Tea Party™, the Serendipi-TEA DIY Fascinator Kit™, and the Sparkle Journey™; the Business Development Division, which includes the Make Your SMALL Business Dreams Come True book series, the Build-A-Brand™ game, and targeted branding and marketing education; and the Innovation & Safety Tech Division, which focuses on illumination-based and visibility-focused tools such as the SignalScript IR Crayon and developing reflective safety products. Together, these divisions represent a unified ecosystem committed to elevating daily life through creativity, strategy, and practical problem-solving.