Lena S.

Stop overplanning and start building. Lena Speights shares why action beats perfection, how AI should support—not replace—entrepreneurship, and how to turn great ideas into real businesses.

Let’s talk about something that makes a lot of small business owners take a deep breath, blink twice, and whisper, “Oh geesh, be a customer service representative.” Pricing. More specifically, the moment a customer looks at your price and says: “That seems kind of high.” “My cousin can make it for less.” Or my personal favorite- “I’m going to send you a lot of business.” Friend. That last one is not payment. That is a promise wrapped in glitter.

Have you ever noticed how you speak differently at work than you do with your best friend? Maybe your Southern accent gets a little softer during a business presentation. Maybe you avoid slang during a job interview. Maybe you choose different words when speaking to your grandmother than when speaking to your teenager. Congratulations—you've probably engaged in some form of code-switching.