Lena S.

We don’t talk enough about the strange discomfort that can surface after things start going well in business. Not during the chaos. Not during the grind. But in the in-between — when the business is no longer struggling, yet the wins haven’t fully landed.

It’s a familiar scene in many classrooms and training environments. Students are present — but not engaged.

Starting a new year offers a fresh opportunity to set your business up for success. One of the most effective ways to do this is by establishing clear policies and procedures before customers raise questions or concerns. Having your availability hours, store hours, communication methods, refund policies, and cancellation rules in place creates a smooth experience for both your team and your customers. It also protects your business from misunderstandings and lost revenue.